Creation of Promotional Art

 Yata Andersen


Yata will talk about the visual development of promotional pieces for launching new video game projects. The main concepts when starting an advertising campaign for a new video game will be analyzed. 

Day:

Saturday October 31, 2020

Schedule:

13:30 p.m. to 14:00 p.m. - ARG

Modality:

100% online - Via Zoom

Yata Andersen

Yata Andersen

It works in the advertising market, with more than 25 years of experience, carrying out Concept Art projects for 2D and 3D Games, Cinema and Cartoons. In 2011, he concluded his studies in Digital Painting, Dynamic Sketching and Concept Design at the FZD School of Design, Singapore, the school of Feng Zhu, an artist recognized worldwide for his concepts for films such as Star Wars, Revenge of the Sith, TMNT and Transformers. With Feng, Yata perfected his character and set design technique, directing years of experience in the advertising market for mass cinema. He has worked alongside Alex Dantas since 2009 on film and television projects, with names like Ivete Sangalo and Ronaldinho Gaúcho, to mention a few of them.

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