(Yata Andersen, Illustrator and Conceptual Artist, Salvador, Bahia - Brazil)

Making an attractive portfolio is not an easy task. Many clients look for particular "skills" at the time of carrying out a selection of a professional, which meets their needs, which are many and varied.

In this conference, Yata Andersen will make a retrospective of his history as an illustrator and conceptual artist, showing how his portfolio construction process was, going through all the evolutionary stages of the portfolio and the various adaptations, according to the client's profile.

Classic questions such as:
How do the market and the client define the content and organization of your portfolio?
What does your portfolio say?
What does your client see in your portfolio?
Are you really showing what the industry wants to see?
Does your portfolio solve the problem or the need of your client?

During the talk, they will also analyze what are the minimum essential characteristics that your works of: characters, environments, objects, vehicles and videogames should present, and what are the differential aspects in these areas. that will make your portfolio stand out.