Wednesday, November 16 2016 13: 14

Methodology to demystify the creative process in Concept Art


Yata Andersen 2016

Conference by Yata Andersen, Illustrator and Conceptual artist, Salvador, Bahia - Brazil
Days: Friday 18 2016 November
Schedule: 14: 00 hs.
Language of the Conference: Portuguese
Location: Image Campus Auditorium, CABA


Drawing, render, design, color and Storytelling.
detailed analysis of the main factors that characterize the Concept Art analysis.
In this seminar, Yata will expose its methodology of work when facing a new project.
Through analysis of a case example, concepts of drawing, render, design, color and storytelling, essential to achieve clarity and effectiveness in communicating ideas in the world of digital entertainment pillars will be addressed.


Yata Andersen
Conceptual artist and illustrator, Salvador, Bahia - Brazil
Conceptual Artist and Illustrator. It works in the advertising market, with more than 25 experience, performing projects Concept Art for Games, Movies and Cartoons 2D and 3D. In 2011 concludes its studies of Digital Painting, Dynamic Sketching and Concept Design at the FZD School of Design, Singapore, School of Feng Zhu, artist known worldwide for its concepts for films like Star Wars, Revenge of the Sith, TMNT and Transformers. Feng, Yata perfected his technique design of characters and scenarios, routing years of experience in the advertising market for mainstream cinema. He has worked with Alex Dantas from 2009 in film and television projects, including some of these, involving names like Ivete Sangalo and Ronaldinho.


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