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Preparing the ideal portfolio for the right customer

(Yata Andersen, Illustrator And Conceptual Artist, Salvador, Bahia - Brazil)

Making an attractive portfolio is not an easy task. Many clients look for particular "skills" at the time of carrying out a selection of a professional, which meets their needs, which are many and varied.

In this conference, Yata Andersen will make a retrospective of his history as an illustrator and conceptual artist, showing how his portfolio construction process was, going through all the evolutionary stages of the portfolio and the various adaptations, according to the client's profile.

Classic questions such as:
How do the market and the client define the content and organization of your portfolio?
What does your portfolio say?
What does your client see in your portfolio?
Are you really showing what the industry wants to see?
Does your portfolio solve the problem or the need of your client?

During the talk, they will also analyze what are the minimum essential characteristics that your works of: characters, environments, objects, vehicles and videogames should present, and what are the differential aspects in these areas. that will make your portfolio stand out.


Friday 1º November of 2019


21: 00 22 to: 00 hours.


Auditorium - Ground Floor - Image Campus

Yata Andersen

Yata Andersen

Illustrator And Conceptual Artist, Salvador, Bahia - Brazil
It acts in the advertising market, with more than 25 experience, carrying out Concept Art projects for Games, Cinema and Cartoons 2D and 3D. In 2011, he concludes his studies of Digital Painting, Dynamic Sketching and Concept Design at the FZD School of Design, Singapore, Feng Zhu School, world-renowned artist for his concepts for movies such as Star Wars, Revenge of the Sith, TMNT and Transformers. With Feng, Yata perfected his technique of character and stage conception, directing years of experience in the advertising market for mass cinema. He has worked with Alex Dantas since 2009 on film and television projects, with names like Ivete Sangalo and Ronaldinho Gaúcho, to mention some of them.